{"id":76,"date":"2024-02-29T14:36:31","date_gmt":"2024-02-29T14:36:31","guid":{"rendered":"https:\/\/www.syntax-finance.com\/?post_type=case-study&p=76"},"modified":"2024-03-07T14:57:03","modified_gmt":"2024-03-07T14:57:03","slug":"bridgeapi","status":"publish","type":"case-study","link":"https:\/\/www.syntax-finance.com\/fr\/case-study\/bridgeapi\/","title":{"rendered":"282 new top-10 ranked keywords for BridgeApi"},"content":{"rendered":"\n
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We helped Bridge rank in Google\u2019s Top 10\r\nnearly 300 times in 12 months.<\/h1>\n \n

Our strategic support improved Bridge\u2019s ranking and qualified traffic on Google.<\/h3>\n \n \n Here are the results \n \n \n <\/svg>\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Key figures<\/h3>\n \n
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~300<\/div>\n

Google Top 10 ranking in 12 months<\/h4>\n <\/div>\n
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800<\/div>\n

New organic clicks per month from Google<\/h4>\n <\/div>\n
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5x<\/div>\n

Lift in number of Top 10 ranking keywords<\/h4>\n <\/div>\n <\/div>\n\n
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\u00a0\u201cSyntax Finance\u2019s support has significantly increased the number of keywords ranked in the top 10 results as well as BridgeApi domain\u2019s qualified traffic.”<\/p>\n <\/div>\n \n

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C\u00e9dric Santamaria<\/h6>\n

Head of Communication & Brand<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n\n

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THE CASE<\/div>\n

Bridge, an open banking pioneer since 2011<\/h3>\n

Bridge<\/a> offers secure cardless payment solutions without IBAN, which solves the problems associated with traditional payment methods. <\/p>\n

Open banking is essential for large amounts; Bridge makes it possible to send payments securely.<\/p>\n

Bridge also allows you to connect securely to banks to access bank data and offers high-value services like scoring, credit approval, customer profiling, identity verification, and transaction categorization.\u00a0<\/p>\n

Bridge is a payment institution approved by the ACPR (Banque de France). It is the first European player authorized to use payment initiation and account information services.<\/p>\n <\/div>\n

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THE CHALLENGE<\/div>\n

Produce content to generate leads for a diverse B2B audience<\/h3>\n

For Bridge, the challenge was attracting the attention of a diverse B2B audience and generating qualified leads with compelling content. Each target audience has its own considerations that must be taken into account when searching for relevant topics.\u00a0<\/p>\n

At the same time, Bridge needed personalized support in redesigning its website. The aim was to create consistency between the existing and new content creation strategies.\u00a0<\/p>\n

In particular, this process involved mapping and streamlining the URL database, solving some technical problems, and updating blog posts.<\/p>\n <\/div>\n

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THE SOLUTION<\/div>\n

Strategy and Content Sprint<\/h3>\n

In order to establish an effective editorial and technical plan, Bridge opted for our consulting service, Strategy Sprint. It entailed several steps, including:<\/p>\n