{"id":77,"date":"2024-01-29T14:36:39","date_gmt":"2024-01-29T14:36:39","guid":{"rendered":"https:\/\/www.syntax-finance.com\/?post_type=case-study&#038;p=77"},"modified":"2024-03-07T14:59:40","modified_gmt":"2024-03-07T14:59:40","slug":"paris-attitude","status":"publish","type":"case-study","link":"https:\/\/www.syntax-finance.com\/es\/case-study\/paris-attitude\/","title":{"rendered":"~1000 new Google clicks per months for Paris Attitude"},"content":{"rendered":"\n<div id=\"sf-main-hero-block_e298a40c016cce582a9c90dff3e43f91\" class=\"sf-main-hero sf-section-element s3\">\n    <div class=\"sf-container\">\n                    <div class=\"sf-hero__body\">\n                                    <h1>We got Paris Attitude ~1K monthly new clicks \r\nfrom Google in just six months <\/h1>\n                \n                                                            <h3>Our SEO content sprint boosted Paris Attitude\u2019s visibility on Google \r\nand attracted new attention from a tightly defined target audience.<\/h3>\n                    \n                            <a href=\"#result\" class=\"sf-btn sf-btn_arrow sf-btn_white sf-btn_center\" target=\"_self\">\n            Here are the results            <span>\n                <svg width=\"16\" height=\"9\" viewBox=\"0 0 16 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M15.1847 4.85355C15.38 4.65829 15.38 4.34171 15.1847 4.14645L12.0027 0.964466C11.8075 0.769204 11.4909 0.769204 11.2956 0.964466C11.1004 1.15973 11.1004 1.47631 11.2956 1.67157L14.1241 4.5L11.2956 7.32843C11.1004 7.52369 11.1004 7.84027 11.2956 8.03553C11.4909 8.2308 11.8075 8.2308 12.0027 8.03553L15.1847 4.85355ZM0.5 5H14.8312V4H0.5V5Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n        <\/a>\n                                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div id=\"sf-case-block_d66acbc5aed7e1a596e63debae7a7b20\" class=\"sf-case sf-section-element\">\n    <div class=\"sf-container\">\n        <div class=\"sf-case__wrap\">\n                        <div class=\"sf-case__bar\">\n                                    <h3 class=\"h2 sf-case__bar-title\">Key figures<\/h3>\n                \n                                        <div class=\"sf-case__key\">\n                            <div class=\"sf-case__key-number\">1k<\/div>\n                            <h4>Monthly new qualified clicks from target audience<\/h4>\n                        <\/div>\n                                            <div class=\"sf-case__key\">\n                            <div class=\"sf-case__key-number\">4x<\/div>\n                            <h4>Lift in Google Top 10 keywords<\/h4>\n                        <\/div>\n                                <\/div>\n\n            <div class=\"sf-case__body\">\n                <div class=\"sf-case__content\">\n                    \n\n                                        <div class=\"sf-feedback\">\n                        \n                                                    <div class=\"sf-feedback__text\">\n                                <p>&#8220;Syntax Finance&#8217;s monthly efforts help us focus on high-potential topics that benefit our business. This agency is the right choice if you&#8217;re looking for tangible results.&#8221;\r\n<\/p>\n                            <\/div>\n                        \n                        <div class=\"sf-feedback__author\">\n                                                            <div class=\"sf-feedback__author-photo\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/1645653336024-1-300x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/1645653336024-1-300x300.jpeg 300w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/1645653336024-1-150x150.jpeg 150w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/1645653336024-1-768x768.jpeg 768w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/1645653336024-1-12x12.jpeg 12w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/1645653336024-1-60x60.jpeg 60w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/1645653336024-1.jpeg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                            \n                            <div class=\"sf-feedback__author-info\">\n                                <h6>Lorris Buisson<\/h6>\n                                <p>Performance marketing manager at Paris Attitude<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n\n                                                <div class=\"sf-case__item\">\n                                <div class=\"sf-case__item-tag\">THE CASE<\/div>\n                                <h3 class=\"h2 sf-case__item-title\">Paris Attitude, the leader in rental management in Paris<\/h3>\n                                <p><a href=\"https:\/\/www.parisattitude.com\/\" target=\"_blank\" rel=\"noopener\">Paris Attitude<\/a> is a real estate agency specializing in furnished rentals and rental management of apartments for medium and long-term stays in Paris and the surrounding suburbs.<br \/>\nIts comprehensive offering for landlords includes everything from rent estimates to 24-hour breakdown assistance and meticulous tenant selection.<br \/>\nAs a partner to companies that facilitate professional mobility, Paris Attitude has helped more than 5,000 companies find their employees a property.<\/p>\n                            <\/div>\n                                                    <div class=\"sf-case__item\">\n                                <div class=\"sf-case__item-tag\">THE CHALLENGE<\/div>\n                                <h3 class=\"h2 sf-case__item-title\">Attract the attention of a defined target audience: owners of furnished rental units<\/h3>\n                                <p>Paris Attitude&#8217;s objective was to attract the attention of property owners while ranking for a list of highly competitive keywords.<\/p>\n<p>To diversify blog traffic, Syntax Finance had to identify real estate topics with high SEO value and focus content on questions specific to this highly defined target audience.<\/p>\n<p>In addition, this new campaign creating blog posts had to remain consistent with the existing URL database to avoid duplicating content.<\/p>\n                            <\/div>\n                                                    <div class=\"sf-case__item\">\n                                <div class=\"sf-case__item-tag\">THE SOLUTION<\/div>\n                                <h3 class=\"h2 sf-case__item-title\">SEO Content Sprint<\/h3>\n                                <p>Paris Attitude called on our SEO copywriting service, Content Sprint, to achieve the objectives of its content strategy.<\/p>\n<p>To define the viewpoints to prioritize, we carried out an in-depth study of the brand&#8217;s universe, followed by a comparative analysis of the SEO opportunities available to 5 of its competitors.<\/p>\n<p>Our services here primarily included:<\/p>\n<p>&#8211; Conceptualizing, and conducting keyword research<br \/>\n&#8211; Writing high-quality SEO content monthly<br \/>\n&#8211; Updating or rewriting existing articles to improve SEO<br \/>\n&#8211; Customizing reports to monitor performance<\/p>\n                            <\/div>\n                                        <\/div>\n\n                                <div id=\"result\" class=\"sf-case__result\">\n                    <div class=\"sf-case__result-wrap\">\n                                                    <div class=\"sf-case__result-tag\">The results<\/div>\n                        \n                                                    <h3 class=\"h2 sf-case__result-title\">Nearly 1k new clicks per month from Google\u2019s search engine<\/h3>\n                        \n                                                    <div class=\"sf-case__result-text\">The content creation and editing campaign has had a positive impact on several fronts.\u00a0The new clicks were for highly transactional queries targeting &#8220;property owners.&#8221;\u00a0\u00a0Syntax Finance&#8217;s support has significantly increased the number of keywords ranked in the top 10 results as well as the qualified traffic for the ParisAttitude.com domain.<\/div>\n                        \n                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/Paris-Attitude-1024x534.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/Paris-Attitude-1024x534.png 1024w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/Paris-Attitude-300x156.png 300w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/Paris-Attitude-768x401.png 768w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/Paris-Attitude-1536x801.png 1536w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/Paris-Attitude-2048x1068.png 2048w, https:\/\/www.syntax-finance.com\/wp-content\/uploads\/2024\/01\/Paris-Attitude-18x9.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"sf-steps-block_2c78bb4df3d08bfd4a100b3c67af9c16\" class=\"sf-steps sf-section-element\">\n    <div class=\"sf-container\">\n        <div class=\"sf-steps__block\">\n                            <div class=\"sf-steps__heading\">Our process<\/div>\n                                        <div class=\"sf-steps__wrap\">\n                                            <div class=\"sf-steps__item\">\n                            <div class=\"sf-steps__item-count\">01<\/div>\n                            <h4>Briefing Call<\/h4>\n                            <p>We get to know you, your business, and your goals for growth.<\/p>\n                        <\/div>\n                                            <div class=\"sf-steps__item\">\n                            <div class=\"sf-steps__item-count\">02<\/div>\n                            <h4>Pilot Collaboration<\/h4>\n                            <p>We work together to determine the best sprint framework to achieve your goals.<\/p>\n                        <\/div>\n                                            <div class=\"sf-steps__item\">\n                            <div class=\"sf-steps__item-count\">03<\/div>\n                            <h4>Budget proposal<\/h4>\n                            <p>We develop a budget based on your immediate needs and opportunities we\u2019ve identified.<\/p>\n                        <\/div>\n                                            <div class=\"sf-steps__item\">\n                            <div class=\"sf-steps__item-count\">04<\/div>\n                            <h4>Sprint kick-off<\/h4>\n                            <p>we launch your sprint and monitor progress, optimizing our approach to ensure the best possible results. <\/p>\n                        <\/div>\n                                    <\/div>\n            \n                    <a href=\"https:\/\/1bsmw5pqe2y.typeform.com\/to\/cd7zY9I0?typeform-source=www.syntax-finance.com\" class=\"sf-btn sf-btn_arrow sf-btn_white sf-btn_center\" target=\"_self\">\n            Get started            <span>\n                <svg width=\"16\" height=\"9\" viewBox=\"0 0 16 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M15.1847 4.85355C15.38 4.65829 15.38 4.34171 15.1847 4.14645L12.0027 0.964466C11.8075 0.769204 11.4909 0.769204 11.2956 0.964466C11.1004 1.15973 11.1004 1.47631 11.2956 1.67157L14.1241 4.5L11.2956 7.32843C11.1004 7.52369 11.1004 7.84027 11.2956 8.03553C11.4909 8.2308 11.8075 8.2308 12.0027 8.03553L15.1847 4.85355ZM0.5 5H14.8312V4H0.5V5Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n        <\/a>\n                <\/div>\n    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