{"id":75,"date":"2024-02-29T14:36:25","date_gmt":"2024-02-29T14:36:25","guid":{"rendered":"https:\/\/www.syntax-finance.com\/?post_type=case-study&p=75"},"modified":"2024-03-07T14:57:48","modified_gmt":"2024-03-07T14:57:48","slug":"welyb","status":"publish","type":"case-study","link":"https:\/\/www.syntax-finance.com\/es\/case-study\/welyb\/","title":{"rendered":"2,200 increase in new monthly traffic for Welyb"},"content":{"rendered":"\n
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We got Welyb over 2,100 new clicks from Google search<\/h1>\n \n

Our SEO content sprint strengthened Welyb\u2019s search engine presence\r\nand attracted the attention of its target audience.<\/h3>\n \n \n Here are the results \n \n \n <\/svg>\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Key figures<\/h3>\n \n
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2K<\/div>\n

New Google search engine clicks<\/h4>\n <\/div>\n
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3x<\/div>\n

Lift in Top 10 ranked keywords<\/h4>\n <\/div>\n
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50%<\/div>\n

Site traffic as a result of new blog articles<\/h4>\n <\/div>\n <\/div>\n\n
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“Syntax Finance turns B2B content challenges into opportunities. Syntax Finance is the agency to choose for an effective strategy and measurable results.\u201d<\/p>\n <\/div>\n \n

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Camille Zerlini<\/h6>\n

Chief Marketing Officer<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n\n

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THE CASE<\/div>\n

Welyb, a portal and EDM system for accountants and payroll managers<\/h3>\n

Welyb\u2019s solution<\/a> was designed for accountants and payroll managers. Its aim is to simplify the day-to-day life of these professionals by providing a web-based document management and customer collaboration platform.<\/p>\n

Welyb\u2019s EDM addresses the growing need to digitize and automate financial services. It is customizable and connected to a wide range of accounting and HR tools.
\nOver 400 accounting firms and more than 20,000 companies currently use Welyb.<\/p>\n <\/div>\n

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THE CHALLENGE<\/div>\n

Improve Welyb\u2019s SEO and search engine presence<\/h3>\n

Welyb wanted to strengthen its search engine presence and attract the attention of its target audience, accountants and payroll managers.<\/p>\n

The topics discussed had to have both commercial and SEO value and meet the expectations and technical requirements of the target audience.<\/p>\n

To meet this complex challenge and avoid disrupting the brand\u2019s narrative, Syntax Finance had to maintain consistency between the existing URL database and the newly created content.<\/p>\n <\/div>\n

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THE SOLUTION<\/div>\n

Content Sprint<\/h3>\n

To achieve its objectives, Welyb opted for our content creation service, Content Sprint.<\/p>\n

We worked together, beginning with an in-depth study of the company\u2019s universe, followed by an analysis of the content strategy of 5 competitors. This preliminary work helped identify relevant SEO opportunities and determine priorities.<\/p>\n

We then produced 14 blog articles focused on key regulatory or organizational themes designed for SEO purposes. We also developed a reporting mechanism to manage performance of the content.<\/p>\n <\/div>\n <\/div>\n\n

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The results<\/div>\n \n

Over 2,100 new Google search clicks + 3.5X lift in Top 10 ranked keywords<\/h3>\n \n
New clicks come from SEO queries directly targeting Welyb\u2019s B2B audience.\r\nSyntax Finance\u2019s support has significantly increased the number of keywords ranked in the top 10 results as well as the Welyb.fr domain\u2019s qualified traffic. Articles now account for over 50% of the site\u2019s monthly organic traffic.<\/div>\n \n \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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01<\/div>\n

Briefing call<\/h4>\n

We get to know you, your business, and your goals for growth.<\/p>\n <\/div>\n

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02<\/div>\n

Pilot collaboration<\/h4>\n

We work together to determine the best sprint framework to achnieve your goals.<\/p>\n <\/div>\n

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03<\/div>\n

Budget proposal<\/h4>\n

We develop a budget based on your immediate needs and opportunities we\u2019ve identified.<\/p>\n <\/div>\n

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04<\/div>\n

Sprint kick-off<\/h4>\n

we launch your sprint and monitor progress, optimizing our approach to ensure the best possible results. <\/p>\n <\/div>\n <\/div>\n \n \n Get Started \n \n \n <\/svg>\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n<\/div>","protected":false},"featured_media":401,"template":"","industry":[],"class_list":["post-75","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.syntax-finance.com\/es\/wp-json\/wp\/v2\/case-study\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.syntax-finance.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.syntax-finance.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.syntax-finance.com\/es\/wp-json\/wp\/v2\/media\/401"}],"wp:attachment":[{"href":"https:\/\/www.syntax-finance.com\/es\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.syntax-finance.com\/es\/wp-json\/wp\/v2\/industry?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}