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Our Team
Audrey CROISET
B2B Lead Copywriter
Degree in Accounting and Financial Studies
Focus: Banking as a Service, Payments, Embedded Finance, Open Banking.
Audrey's articles offer expert and well-rounded views, blending her diverse experience in accounting, the corporate world, consulting, and her work at a bank like Crédit Agricole. This multifaceted background enables her to tackle complex topics with clarity and depth.
Maxime PARRA
Founder & Writer-in-Chief
SKEMA Business School, Masters, International Financial Analysis
Passed level 1 of CFA (Chartered Financial Analyst).
Founder and Editor-in-Chief of Syntax Finance, Maxime has been helping top financial brands since 2013 in designing, executing, and succeeding in their content strategies.
Eula LOBO
B2B Lead Copywriter
Degree in Journalism and Public Relations
Focus: Investment, Foreign Exchange, Insurance.
With experience in media relations and as a former teacher, Eula creates diverse content for various audiences. Her eclectic background allows her to tackle these topics with enriching depth and nuance.
Lúa CRUZ-FERNANDEZ
International Content Manager
Master of Translation in International Communications.
Focus: Foreign exchange, BaaS, payments...
Thanks to her rigorous approach, Lúa not only ensures the quality but also the relevance of the content she produces. She pays meticulous attention to details and the specific needs of each project she leads. In addition, her expertise in translations and localization makes her an invaluable asset for global outreach.
Othmane BENNIS
Co-founder & B2B Growth Strategist
SKEMA Business School, Masters, International Financial Analysis
Passed level 1 of CFA (Chartered Financial Analyst).
Specialist in Growth Marketing, Othmane has developed content strategies for over 40 key players in the B2B fintech sector. His tailored approach allows companies to maximize their growth and market visibility. Through marketing experiments, he fine-tunes strategies to ensure optimal and data-driven results.
Michael MARROT
B2B Copywriter
Master Grande École de l'INSEEC Business School
Sujets : Insurtech, Bourse, Immobilier, Investissements et bien d'autres.
Drawing on a solid teaching background and a deep interest in writing, Michaël has authored over a hundred educational articles. His academic expertise equips him to break down complex topics and make them easily understandable.
Our Values
Excellence
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Integrity
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Curiosity
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Our Mission
For over a decade, we've been singularly focused on helping fintechs and financial service providers while creating value for the end user.
Banking as a Service, payment services, open banking—wherever you operate in the B2B ecosystem, we understand your audiences, positioning, and business objectives.
Our History
Founded in 2013 by Finance professionals passionate about Marketing, Syntax Finance supports B2B financial services in their Content Marketing strategies.
Our agency's portfolio includes a wide range of engaging and informative media, all dedicated to financial education.