We helped Bridge rank in Google’s Top 10 nearly 300 times in 12 months.

Bridge, an open banking pioneer since 2011

Bridge offers secure cardless payment solutions without IBAN, which solves the problems associated with traditional payment methods.

Open banking is essential for large amounts; Bridge makes it possible to send payments securely.

Bridge also allows you to connect securely to banks to access bank data and offers high-value services like scoring, credit approval, customer profiling, identity verification, and transaction categorization. 

Bridge is a payment institution approved by the ACPR (Banque de France). It is the first European player authorized to use payment initiation and account information services.

Produce content to generate leads for a diverse B2B audience

For Bridge, the challenge was attracting the attention of a diverse B2B audience and generating qualified leads with compelling content. Each target audience has its own considerations that must be taken into account when searching for relevant topics. 

At the same time, Bridge needed personalized support in redesigning its website. The aim was to create consistency between the existing and new content creation strategies. 

In particular, this process involved mapping and streamlining the URL database, solving some technical problems, and updating blog posts.

Strategy and Content Sprint

In order to establish an effective editorial and technical plan, Bridge opted for our consulting service, Strategy Sprint. It entailed several steps, including:

• Thoroughly auditing the site’s URLs
• Evaluating the content strategy of 5 competitors
• Implementing the Tracker Syntax action to track priority actions
• Conceiving and mapping thematic campaigns with a dual objective: Attract Bridge’s diverse B2B audience and improve the brand’s SEO for a list of key queries

To accomplish the above, Bridge launched several successive Content Sprints, including:

• Updating or rewriting high-potential articles
• Eliminating duplicate content
• Creating 40 SEO articles and 20 pieces focused on promoting the brand’s solutions
• Developing reports to manage the SEO performance of product content