We boosted Bling Media’s organic traffic by 10K visitors a month.

Bling, a fintech company for personal finances

When BLING launched in 2020, they offered users a free cash advance loan of 100€. A few years later, this personal finances fintech company offered a comprehensive solution to help individuals cope with financial stress.

Determined to serve all individuals, including those left behind by the traditional financial system, BLING has committed to making personal finances more transparent and accessible. Check it out at BLING Media.

Achieve high ranking in competitive B2B searches

Gaining authority on a new domain in the launch phase is not easy, particularly when you position yourself on queries related to personal finances to which specific Google treatment applies: “Your Money, Your Life.”

In addition to maintaining a frequent and regular publication schedule, BLING needed to produce high-quality content in line with search engine requirements and its target audience’s expectations.

Thanks to its strong branding and decisive market positioning, BLING already had a recognized brand. However, everything had to be built from scratch for SEO searches not directly related to the BLING brand but which could generate a steady stream of qualified leads.

Content Sprint and Link Sprint

To get quick results, BLING launched an SEO Sprint with Syntax Finance to identify the primary relevant keywords for its business.

To execute the plan, BLING then looked to Syntax Finance’s specialized editorial services to produce quality content on a large scale that was true to its brand image.